The Sporting Index Group has formally appointed Square in the Air Communications, the specialist PR and marketing agency for the betting and gaming industry, to further promote its rapidly expanding B2B division Sporting Solutions.
Sporting Solutions has quickly established itself as a pre-eminent provider of trading and pricing services to the betting and gaming industry, allowing bookmakers to outsource their in-play betting on over 20 sports. A wide range of partner operators already includes William Hill, Skybet, ToteSport, Centrebet and Party Gaming.
The Sporting Index Group has a longstanding relationship with Square in the Air, which has provided content and press office activity for its consumer-facing spread betting service Sporting Index since 2006. Square in the Air will now work closely with Sporting Solutions’ management team across the full range of marketing activities.
Warren Murphy, CEO, Sporting Index Group, comments: “We’ve seen a step change in new business for Sporting Solutions in the past year and now’s the time to further invest in marketing our wholesale offering. We have enjoyed a great rapport with Square in the Air over a number of years and they have got a great track record.”
Bill Esdaile, MD, Square in the Air Communications, adds: “We take it as a great compliment that the Sporting Index Group has asked us to widen our remit to manage the PR and marketing for their burgeoning Sporting Solutions service.”