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In-play betting growth in UK betting shops

The extraordinary growth of in-play betting – initially an online phenomenon – is also now very noticeable in the UK betting shop retail estate, according to a recent survey by industry magazine, Betview.

Betview commissioned Ipsos MediaCT to survey almost 500 industry professionals, the vast majority of which were betting shop managers. 68% of respondents said they had witnessed an increase in in-play sports betting in the last two years. 67% expected to see that growth continue over the next 12 months.

According to Betview: “Sport, and in particular football, accompanied by in-play betting, seems to be what appeals to a younger betting demographic”

The full survey results are available in the December issue of Betview.