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Sporting Solutions enters the cloud

Sporting Solutions is launching a new suite of cloud-based trading tools which are set to revolutionise the way sportsbooks generate their prices.

The new product range, known as Cloud Calculation Engines or C²E, provides sportsbooks with access to Sporting Solutions’ industry leading pricing models for both in-play and pre-match pricing.

C²E is offered alongside the existing Sporting Solutions Direct in-play price feed service. Both products are supplied through a single point of integration. Sportsbooks can therefore give their traders the best pricing tools available, enabling them to set their own prices via C²E or receive automated prices direct from Sporting Solutions.

C²E enables sportsbooks to dramatically reduce operating costs through the elimination of significant data centre, hardware and system maintenance costs. With a simple internet connection it is possible to access the C²E service and trade any game from any commodity desktop or laptop computer.

Delivered as a cloud-based “Software as a Service”, C²E is available on demand. This highly flexible and efficient approach means that sportsbooks can offer any combination of sport, event coverage and market availability. Sporting Solutions’ partners therefore have complete flexibility to offer the product menu that their customer base demands, and balance costs accordingly.

Simon Trim, Managing Director of Sporting Solutions, said: “Sportsbooks have always been so impressed with our models, and our level of pricing sophistication, that we have been asked on many occasions to provide access to them.

“C²E makes this possible – sportsbook operators can now give their traders the best pricing tools available, and whether they want our fixed odds prices, or trade their own, we have a cloud-based solution to cater for every trading floor’s needs.

“We genuinely believe that this will revolutionise the way global operators generate their sportsbook prices. Developed by traders for traders, C²E takes sports trading into the cloud computing era.”