Blog

Keep up to date with the latest innovations, company news, expert views and analysis from the Sporting Solutions trading floor.

Press Releases, Service Updates

Sporting Solutions delivers gold for Olympics

It’s not too late for sportsbooks who still haven’t prepared their Olympics betting service – that’s the clear message from Sporting Solutions, the B2B software and data services division of the Sporting Index Group.

For the biggest ever global sporting extravaganza, the multi-award winning team at Sporting Solutions will be supplying the ultimate early pricing service for sportsbooks. This unparalleled package provides updated prices for all 36 sports covering a staggering 300+ events at the Games.

Ronnie Whelan, Business Development Director of Sporting Solutions, said: “With Euro 2012 ending on Sunday, some sportsbooks may only now be turning their thoughts to the Olympics.

‘’It is our view that London 2012 is going to be a huge betting event, presenting a fantastic opportunity for those bookmakers that are prepared. For over a year now our modelling and trading teams have comprehensively analysed data for all 36 sports to develop state-of-the-art trading models specifically for the Olympics.

“We’ve built our reputation on our trading expertise and the quality of our prices. It will be no different for the Olympics. We are now giving sportsbooks the opportunity to benefit from this unique service.’’

The Sporting Solutions Olympics pricing service is web-based, so is simple to subscribe to and straightforward for a sportsbook’s trading team to access. In addition to medal-winning markets for all events in all sports, the service will provide rapidly updated prices as events progress.

Whelan added: “Existing Sporting Solutions partners – who will also receive our comprehensive in-play service on sports such as football, tennis, boxing, basketball, handball and volleyball throughout the games – already know that, unlike other providers, we won’t simply scrape and recycle prices from odds comparison sites that lack liquidity.

“Sporting Index will be using exactly the same traders and models for its B2C spread betting business, so partners can be assured that the prices we provide are every bit as important to us as they are to them.”