Business was brisk for Sporting Solutions over the three days at ExCeL London.
Numerous representatives of sportsbooks from all over the globe came to the stand to find out more about the award-winning cloud-based platform and receive live demonstrations.
Simon Trim, Managing Director of Sporting Solutions, said: “ICE was fantastic for us. We had a continuous stream of meetings over the three days. Sportsbooks from all over the world came to visit us and find out more about our award-winning service. Everyone we spoke to really understood how we could help them unleash the potential in their business. 2013 is going to be a very busy year.”