Keep up to date with the latest innovations, company news, expert views and analysis from the Sporting Solutions trading floor.

Analysis, Commentary

Keeping up with the times

Simon Trim, managing director of Sporting Solutions, sat down with eGaming Review to discuss the company’s growth strategies in the EGR 2013 Sports Betting Report.

“It has been a very good 2013 so far. We’ve re-branded our Global Trading Platform to“Connect” and launched this at ICE,” said Trim.

“Alongside the additional sports and products Sporting Solutions supplies, Connect also carries the content of other providers, such as SIS, Racing Post and RunningBall. This has been very well received.”

In response to EGR’s question on why Sporting Solutions had decided to introduce horse racing, he commented:

“To maximise the profitability of horse racing, we believe you need market-leading algorithms and industry knowledge overlaid with trading expertise. That fits perfectly with the ethos of Sporting Solutions.”

Trim is looking forward to a busy summer of sport, despite there being no major football tournament.

“In a year without a major football tournament, we are seeing huge interest in our cricket and rugby services in particular. The Lions tour and the Ashes are the pre-eminent sporting events of the summer, and we will offer an unparalleled level of content for these tournaments.”