The new horse racing product includes an early pricing “tissue” service on the previous day, solid and responsive morning prices, show prices, results, derivatives and Racing Post content.
The company’s growing and impressive list of partners includes William Hill, Betfred, Skybet, Youwin and Goldbet.
Ronnie Whelan, Business Development Director of Sporting Solutions, said:
“To maximise the profitability of horse racing it is our belief that you need market-leading algorithms and industry knowledge overlaid with trading expertise. That fits perfectly with the ethos of Sporting Solutions and is the reason why we have launched this product.
“In recent years a number of operators have taken the decision not to invest in their trading teams which has led to prices being based on the offerings of illiquid exchanges. This is not sustainable and will lead to a continued cycle of declining margin, poor customer service and a stale product offering.
“The ability to outsource horse racing to a provider with deep modelling and trading expertise is an attractive proposition for sportsbooks.”