About Us

Over the past five years Sporting Solutions has built up an unrivalled B2B in-play service by leveraging the incumbent strength of the Sporting Index trading floor

We have market leading skills in data management, modelling, pricing and sports trading. Sporting Solutions provides pricing software tools and data services to a rapidly growing number of the world's leading betting operators.

Our heritage

As a pioneer of in-play betting, trading expertise is at the heart of our business. Sporting Solutions supplies Sporting Index with the models and traders that have made it a world-leading operator since 1992.

The Sporting Solutions team has an unparalleled combination of trading and technical experience. Our products have been developed by traders for traders, are technically robust, rapid to implement, easy to integrate, and intuitive to use.

Our mission

We work to a very simple and clear rationale. Using our pricing, trading and technical excellence, we seek to:

  • Improve your margins through better prices
  • Increase your revenues from a greater range of sports and markets
  • Reduce your operating costs

We believe we can transform the way sportsbooks operate by providing on-demand access to an unrivalled suite of trading tools. We want to help you drive betting activity and deliver improved customer retention from an enhanced product offering, whether pre-match or in-play.

Why we are different

Our approach is fundamentally different from others in the market. Uniquely we combine trading and technology to deliver a best-of-breed service. We don’t just scrape or copy existing market prices to calculate market averages, as others do. Instead we have developed highly sophisticated proprietary models which, when used by expert traders (be they ours or your own), deliver highly accurate pre-match and in-play prices, across the widest range of sports available anywhere. All available through a single point of integration.

Another major difference is our use of cloud computing technology. This will revolutionise the way betting companies generate their prices. Unlike others we are able to offer the best range of prices, and the most sophisticated trading tools, whilst enabling companies to dramatically reduce their operating costs by eliminating significant data centre, hardware and system maintenance costs.

Our office
Over the past five years Sporting Solutions has built up an unrivalled B2B in-play service by leveraging the incumbent strength of the Sporting Index trading floor

Simon Trim, Managing Director, Sporting Solutions