As a leading business-to-business supplier of turnkey software and data services to the betting industry, we offer a full lifecycle suite of trading tools, available on demand through our cloud-based platform. We provide a combination of software as a service (SaaS) and direct data feeds to our sports betting partners who use these to generate betting opportunities, populate these markets with pre-match and in-play prices and result them for their own end customers.


Why we are different
Our approach is fundamentally different from others in the market. Uniquely we combine trading and technology to deliver a best-of-breed service. We don’t just scrape or copy existing market prices to calculate market averages, as others do. Instead we have developed highly sophisticated proprietary models which, when used by expert traders (be they ours or your own), deliver highly accurate pre-match and in-play prices, across the widest range of sports available anywhere. All available through a single point of integration.
 
Another major difference is our use of cloud computing technology. This will revolutionise the way betting companies generate their prices. Unlike others we are able to offer the best range of prices, and the most sophisticated trading tools, whilst enabling companies to dramatically reduce their operating costs by eliminating significant data centre, hardware and system maintenance costs.
 
So whether you want to trade prices we supply, or generate your own via our software, we have a cloud-based solution to cater for every trading floor’s need.