Direct enables partners to receive live prices for events being traded by Sporting Solutions’ traders. Default overround and tradability settings for markets within those fixtures can be controlled by a proprietary Odds Interface (OI). Direct therefore offers an automated outsourced pricing and trading service for both pre-match and in-play that is fully customisable by the partner for the needs of their own business.
 
The OI is a user-friendly and feature-rich price management tool supplied as part of the GTP. The OI gives partners additional control of the prices that are generated through the Direct feed and displays the prices with the Sporting Solutions recommended tradable overround. The overround is applied using the latest version of Sporting Solutions’ proprietary overround distribution methodology which can be adjusted by using group, book level or individual adjustments.
 
The Direct Service currently covers an unrivalled 22 in-play sports. There is continued expansion of this service – both specifically in-play and pre-match that does not go in-play.

Benefits

• Offer markets where you lack the resources via our outsourced trading service
   
• Enhanced price quality from best-of-breed models
   
• Large range of markets that can be customised for individual sportsbooks
   
• Ability to generate extra revenue from keener pricing and optimal overround application
   
• Highly configurable and scalable. Editable odds ladders can be applied to different fixture types. Multiple fixtures across different sports can be managed concurrently