Improve the quality, range and depth of your in-play prices, managed by our world-class trading team.

Sporting Solutions utilises Sporting Index's unrivalled trading heritage and in-play pricing expertise. Whilst we have invested years of experience into developing extremely sophisticated models and algorithms, we do not generate our in-play pricing solely from algorithms or market averages. Uniquely, we overlay the specialist knowledge of our traders to provide a trader-based approach that ensures more accurate pricing and an extensive range of markets.

We supply the true 100% price which our partners flex for overround and liability management purposes. Our prices can be integrated directly into partner trading systems, or via a Sporting Solutions supplied Odds Interface, which enables partners to manipulate our prices as required. We currently offer in-play pricing on the following sports:

•American Football (NFL)	•Basketball (NCAA)	•Football	•Rugby Union
•American Football (NCAA)	•Cricket (Limited Overs)	•Handball	•Snooker
•Baseball	•Cricket (Test Match)	•Ice Hockey	•Tennis
•Basketball (NBA/Euro)	•Darts	•Rugby League	•Volleyball

We will be continually adding more sports to our service, and specific sports can be added upon request.

In addition to the outlined range of sports, we also offer a fully outsourced horse racing price service. This includes coverage of all live televised UK and Irish horse racing fixtures as well as the principal live televised international races. The service provides early prices for every UK horse race until the off as well as associated content. If required, a fully integrated liability management service can also be supplied.

Enhance your in-play service with our highly granular, near zero-latency content.

To complement our live pricing service we also supply an extensive range of live statistical content for every sport we cover in-play. For example our football service provides the following content:

•Team name 1 ("home" team)	•Team name 1 goal time(s)
•Team name 2 ("away" team)	•Team name 2 goal time(s)
•Competition type (World Cup)	•Match phase (1st half, 2nd half, ET, Pens, FT)
•Fixture type (Group X, L16, QF, SF, 3PPO, Final)	•Team squad
•Match venue	•Substitute name(s)
•Kick-off time (UK time)	•Substitute time(s)
•Match clock	•Player name(s) booked (yellow card)
•Team name 1 goals so far (score)	•Player time(s) yellow card
•Team name 2 goals so far (score)	•Player name(s) booked (red card/sent off)
•Team name 1 goalscorer(s)	•Player time(s) red card/sent off
•Team name 2 goalscorer(s)

This value-added content has been designed to be displayed within a partner's live betting window, or scoreboard, to enhance the customer experience and thereby maximise betting turnover. As this content is supplied in the same manner as the in-play prices, it is fully synchronised, it is highly granular with virtually zero latency.

Our extensive in-play service is easy to manage with the optional utilisation of our modular Odds Interface.

Our Odds Interface gives our partners everything they need in order to manage our prices in-play. Some of the provided functionalities include:

•	Add overround %
•	Set add-ons from a price ladder
•	Set maximum prices per selection
•	Price suspension facility
•	Select decimal or fractional odds
•	View market price comparison
•	Start and suspend feed in real time
•	Publish new events and prices to your betting system

Our service is fully customisable, quick to integrate and simple to manage. Whether a direct integration into a partner's betting system or trading interface, or via our own Odds Interface, we can provide our service in a format that is suitable for any partner.

Utilise our extensive risk and liability management skills.

In addition to pricing and general content provision, some of our partners require us to manage the service on their behalf. We therefore also provide a fully outsourced capability with our remote liability management service.

As a spread betting operator we are highly skilled in risk management. Utilising a dedicated team of highly-skilled sports traders, we can manage any element of a partner's sportsbook, working to various trading strategies under the partner's guidance. The use of our trading expertise ensures we can provide a liability management solution that is tailored to individual partner requirements.

Improve your margins, increase your revenues and reduce your costs.

•	Increased profitability – our pricing, general content and liability management services will enhance your profitability by improving margins, increasing revenue and reducing costs.
•	Specialist trading knowledge – you benefit from our traders' up-to-the-minute knowledge on matters such as team news, changing weather conditions and specific factors or tactics that may occur during a match. In addition, in certain sports there is no underlying market to act as a pricing guide. In these numerous instances our trading insights can greatly enhance the breadth, depth and quality of your pricing.
•	Price integrity – we do not rely purely on algorithms to generate a market average price. An average price is by definition average and not necessarily the right price. Our service triangulates advanced statistical analysis, proprietary in-play models and trading expertise to produce the right price.
•	Exotic markets – we have unique skills in trading specialist markets such as corners, bookings and shirt numbers. This unrivalled expertise enables you to extend the number of betting opportunities for your customers.
•	Unique capabilities – sports such as Cricket or American Football are notoriously difficult to model to the necessary degree of accuracy and we have invested significant effort and time to produce a high quality, market leading in-play service.
•	A tailored service – where possible, we will use our trading and modelling skills to cover requests for specific markets. We do not operate a 'one size fits all' approach and have the flexibility to offer differentiated services.
•	A one-stop shop – we provide the widest range of sports, data and event coverage through a single, simple to integrate feed. This ensures operational efficiency, minimises lead-times and ensures that all aspects of the service are fully synchronised.

Based upon tried and tested technology, our feed is simple to handle and integrate.

As in-play specialists, our systems have been developed to provide low latency, high volume, real-time data transmissions to multiple websites. We utilise the same systems as leading financial institutions which can, if required, supply up to 5,000 price updates per second.

Our range of HTTP based REST APIs puts the consumer firmly in charge — offering the ability to access both individual price and fixture details as well as stream real time price and game actions as they occur. Our web based programmatic interfaces allow partners to choose what data they receive and when they want to receive it. The feeds are delivered via an industry standard XML protocol (with other popular formats such as JSON available soon) and have been developed to be simple to handle and integrate whilst retaining all the required data to provide our comprehensive service. This simplified feed reduces operational complexity, shortens development lead-times and ensures benefits are quickly realised.

Our experience tells us that most betting systems are different. We therefore offer a number of technical solutions that take account of individual requirements and the differences between various betting systems. In addition, we have a number of optional support services that can be called upon to provide additional input into the integration process. Whatever your requirements, we can offer an appropriate technical solution.

Our range of APIs puts the consumer in charge.

Our range of HTTP based REST APIs puts the consumer firmly in charge - offering the ability to access both individual price and fixture details as well as stream real time price and game actions as they occur. Our web based programmatic interfaces allow partners to choose what data they receive and when they want to receive it. The feeds are delivered via an industry standard XML protocol (with other popular formats such as JSON available soon) and have been developed to be simple to handle and integrate whilst retaining all the required data to provide our comprehensive service. This simplified feed reduces operational complexity, shortens development lead-times and ensures benefits are quickly realised.

Download our Integration and Terminology Guides by clicking on the icons below.

Integration Guide


Terminology Guide

As pioneers of in-play betting we have extensive experience of providing market leading trading services.

Sporting Solutions is the business-to-business (B2B) provider of Sporting Index, and provides trading and pricing services to the betting and gaming industry.

Founded in 1992, Sporting Index is the global leader in its sector, having secured over 80% of the sports spread betting market. Sporting Solutions leverages Sporting Index's renowned trading and modelling skills to provide partners with an extensive fixed-odds service covering in-play pricing, in-play content, trading tools and liability management.

As a founder of in-play betting, trading knowledge is at the heart of our service and differentiates us from other providers. We do not rely purely on algorithms to generate a market average price. An average price is by definition average and not always correct, especially when there is no underlying market to act as a guide. Our trading expertise is combined with advanced statistical analysis, and proprietary models, in order to produce a triangulated price – the right price.

The combination of our analysis, models and trading expertise ensures margin enhancement and revenue growth as a result of superior pricing, and an enhanced range of in-play markets. On top of pure revenue benefits, our partners also have the potential to realise cost synergies through a reduction in expensive trading overheads. Our existing partners have verified the quality of our pricing, content and management services and are seeing the benefits to margin, revenue and cost flow through.

Sporting Solutions offers a one-stop shop in-play solution which ensures services are synchronised and accelerates time to market. It is a complimentary and non-competitive service. We do not operate a fixed-odds sportsbook and can therefore provide fixed-odds services to our partners, free from any competitive conflict.

Get in touch now so that we can demonstrate how we could make a real difference to your business.

If you would like to discuss how Sporting Solutions could help you, please contact:

Dave Grogan
Business Development Director
email Dave

Our services are competitively priced and we can organise a no obligation trial so that you can review the quality of the prices and service on offer.

Company Information
"Sporting Solutions" is the trading name of Spin Services Ltd, a member of the Sporting Index Group of companies. Spin Services Ltd is registered in England under number 6268648. Registered office is at Brookfield House, Green Lane, Ivinghoe, Leighton Buzzard, LU7 9ES.

Disclaimer
The information and/or data on this website is provided "As Is" without warranty of any kind, either express or implied including but not limited to the implied warranties of merchantability, fitness for a particular purpose or non-infringement. Some jurisdictions do not allow the exclusion of implied warranties, so the above exclusion may not apply to you. The data set forth herein is for informational purposes only, and no warranty is made that the information is error-free.

Changes to This Site
Information on this website may be changed or updated without notice. Sporting Solutions has no obligation to update information presented on this website, so information contained herein may be out of date at any given time. Sporting Solutions may also make improvements and/or changes in the products and/or services described in this information at any time without notice.

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Content within this website and pricing data within the Sporting Solutions service is protected by copyright and/or database rights and may not be reproduced, stored or transmitted in any form without a licence. Sporting Index is a registered trademark and all other service marks, trade names, logos, domain names, URLs and icons ("Marks") appearing on this website, registered or not, are the property of the Sporting Index group of companies or its licensors. Nothing on this website grants you any right or license to use any of the Marks on this site without the express written permission of Sporting Solutions.